Cruise Vacations – Converting the Younger Generation

Cruise Vacations – Converting the Younger Generation

For many years, cruise holidays have been viewed as a type of vacation that are exclusively for the older generation. This has, in turn, perpetuated itself by deterring younger holiday-makers from trying this form of holiday. This is a shame, as it is actually a fantastic way to travel the world and see many of the lesser seen parts of the globe. However, there has been an interesting shift in recent times and it seems that now many young people are being converted to cruises.

A Falling Average Age

The average age of cruise customers has fallen from 50+ to 40+ in the last few years and now there are many youthful travellers ditching backpacking trips for cruise vacations. So, what is the reason for this shift?

Many of the key players in the industry have pumped a lot of money into their cruise liners and altered their trips to tempt younger travellers. Many of these companies are targeting those between the age of 18 and 40 and it appears to be working.

Destinations & Excursions

Instead of relaxing with a book by the side of the pool, cruises are now advertised as fun and thrilling trips that are bursting with all kinds of activities. Many exciting destinations like Borneo and Alaska have been added to the itinerary, plus excursions can include activities like kayaking, 4×4 excursions, hiking, bike rides and other “hands-on” activities.

 Revamped Cruise Liners

It is not just the destinations and excursions that have started to convert younger passengers. Many of the modern cruise liners have undergone enormous transformations to become party ships that are packed full of great facilities and technology. In addition to swimming pools, bars and restaurants, many now include sports facilities, water parks, live music, theatre shows and all kinds of other leisure activities. In addition to this, even the decor and service has been altered to appeal to a younger generation.

Affordability

Finally, cruises are a form of vacation that do not have to break the bank and this is crucial for many younger travellers. Cruise specialists, such as Bolsover Cruise Club, offer deals on last minute or late trips that can provide big savings. This can make it an affordable way to travel around the world and see a handful of different countries whilst indulging in luxury facilities (something that you do not get with backpacking vacations).

Cruises are no longer seen as a holiday for older people due to the industry targeting a younger generation (although more traditional cruises still exist). Now, modern cruises are packed full of thrilling activities and take travellers to exciting destinations around the globe.

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